Alliance Abroad has been the leader of international recruitment for over 20 years. Since 1992, Alliance Abroad has successfully matched more than 100,000 international students with many of the world’s leading tourism and hospitality companies. Alliance Abroad is in the business of connecting, enriching, and empowering the global community one person at a time.
As an employee of Alliance Abroad for over 8 years, I was responsible for a wide array of tasks. In my last position as Art Director & Integrated Marketing Director, I was in charge of the full visual and strategic re-branding of the Alliance Abroad brand. This included a full re-design of the logo and main brand elements, a full website and social media re-brand with thorough user experience research and design, off- and online marketing materials and operational documents.
By creating a re-branding roadmap and an integrated marketing plan, the company was guided through this big transition while the stakeholders had full transparency. By setting KPI’s and analytics, I was able to demonstrate the effect of the decisions and implemented changes.
By choosing to announce our new brand during the industry-leading conference, WYSTC, Alliance Abroad secured a leading position within the travel
Art Direction, Brand Identity, Design Systems, Discovery Workshop, User Experience Research, Marketing Research & Strategy, Brand Story, Marketing Material Strategy & Design, Tradeshow Strategy & Art direction, WordPress, Management, Project Management, Photography, Videography, etc.