Kohana Coffee is a woman owned organic cold brew coffee company based in Austin, Texas and Richmond, California. They were one of the first companies to produce a shelf stable cold brew concentrate. After significant growth, they expanded their product line, existing out of roasted coffee and cold brew coffee concentrate, with a ready to drink cold brew beverage. Kohana Coffee is available in all big convenience stores in the USA, such as Whole Foods, Krogers, etc.
After doing packaging design edits and visual communication design since 2013, Kohana Coffee approached me in 2019 for a full product rebrand. Responsibilities included a full rebrand of Cold Brew Concentrates and Cold Brew Ready to Drink beverages. After a thorough discovery phase with the client and a user research I worked closely with their internal marketing team to achieve the desired visuals.
Strategy, Discovery Workshop, Product Design, Design System